Situation Analysis
SITUATION ANALYSIS
Description also available in video format (attached
below), for better experience use your desktop.
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Situation Analysis is
the systematic collection and study of past & present data to identify
o
Trends
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Forces
o
& conditions with the potential to
influence the performance of the business & the choice of appropriate
strategies
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Example can be the
o
Description & analysis the health status
& health services of an area
o
Assess the extent to which health services
address health needs
o
Identifying factors facilitating or
preventing progress of health
o
Prioritises problems and needs so the plans
and strategies can address them
Importance
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First step of a Planning cycle
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Effective management tool
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Consider both positive/negative potential
outcomes
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Forecast changes both internal & external
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Refreshers strategy & tactics of your
marketing
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Compiles analyses & evaluate influences
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Applied to all types of hospitals
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Identifies gaps in healthcare system
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Understanding where you are today is the
fundamental to achieve your future goals
How
to conduct?
·
Determine a framework
·
Identify what information is already
available
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Identify what information is still required
·
Collect the required information
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Compile and write the report
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Distribute & disseminate the report
Methods
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The 5Cs Analysis
o
Company
§ Objectives
§ Strategy
§ Capabilities
§ Mission
§ Goals
§ Current position
o
Competitors
§ Position, Goal, Mission, Strategy & Resources
§ Capability in industry & potential threats
§ Identify Direct, Indirect and new entrants
o
Customers
§ Understand needs
· Size
· Potential
· Demand
§ Advertising
§ Motivation
o
Collaborators
§ Commitment
§ Agency
§ Suppliers
§ Distributors
§ Assets
§ Liabilities
o
Climate
§ Political & legal
§ Economic
§ Socio cultural
§ Global & Technological
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The SWOT Analysis
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Strengths (Positive
factors)
o
Weaknesses (Negative
factors)
o
Opportunities (Positive
factors)
o
Threats (Negative
factors)
o
Let’s understand it with the help of an
example and i.e SWOT analysis of a Rural
Health Centre
§ Strengths
· Strong Commitment
· Availability of funds
· Central Location
§ Weaknesses
· No salary
· Increased patient load
· Outdated equipment & technology
§ Opportunities
· Participation of local leaders
· Improved safety system
· Strong referral system
§ Threats
· Workforce strike
· Patient prefer private nursing homes
· Competitors has latest technology
Video
Description
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