Corporate Hospitals
CORPORATE HOSPITALS
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On the basis of Ownership, the hospitals can
be classified as
o Government Hospitals
o Trust Hospitals
o Corporate Hospitals
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Corporate Hospitals are
those hospitals that are based only on Profit
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Indian healthcare industry is expected to
grow up to $400 billion by 2030
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The reason for the growth of corporate
players is entering in hospital services
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The result is growing trend of corporate
hospital in metros and even in non-metro cities
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Corporate hospitals have totally changed the
healthcare delivery system & captured the major tertiary care market
Aspects
and Tools of Corporate Hospitals
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Aspects
o
Revenue generation
o
Quality
o
Competition
o
Branding
o
Balance between Demand & Supply
o
Potential Medical Tourism
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Tools
o
Intensive Marketing
o
Powerful Brand Promotion
o
Hiring Best Human Resources
o
Intensive Expansion
o
Accepting Health Insurances
o
Technology
o
NRI Doctors
Key
Players, Strategy and Conclusion of Corporate Hospitals
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Key Players
o
Apollo Hospitals
o
Max Healthcare
o
Fortis
o
Global Hospitals
o
Medica Synergy etc
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Strategy
o
Franchise Model
o
Contract Management
o
Attracting Health Insurances
o
Doctor can choose their own talent pool
o
Fishing Trips
o
Admission privileges
o
Senior consultants on full time basis
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Conclusion
o
There is a sea change in which peoples are
now choosing their healthcare providers
o
Corporate hospitals are fulfilling there need
along with commercializing healthcare delivery system
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