Marketing For TPAs & Cash Patients
MARKETING FOR TPAs & CASH PATIENTS
Description also available in video format (attached
below), for better experience use your desktop.Introduction
·
Study & Management of exchange
relationships is known as marketing
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It is also the business process of
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Creating relationships with customers
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Satisfying the customers
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Marketing of
healthcare look mainly on five factors
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Service provided
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Location of service being provided
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Price
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Promotion
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Public relation
TPAs
Marketing Manpower & Activities
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Manpower
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CEO
o
VP Operations
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Marketing Executive
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Field workers
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Clerical staff
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Activities
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Demonstration
§ Flex & Cut outs
§ Newspaper
§ Social medias
§ Television
§ Radio
§ Broachers
o
Field Work
§ Among politicians
§ Collaboration with doctors
§ Community Work
§ Home visits
o
Camps
§ In house camps
§ Outside camps
o
Healthcare Promoters
§ Persons who are distributing the health card to the public
§ Some are distributing without any benefits to them
o
Patient information Centre
§ These centers are for assessing health status like
· Vital signs
· Blood sugar
· Guiding patients
Working
Process of TPAs
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It functions as an intermediates between the
o
Insurance provider
o
Policy holder
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The key function of TPA is the processing of
claims and settlement
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It issues the ID card to the policyholder,
which have to be shown to the hospital authorities
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The card must be verified before availing any
cashless hospitalization services
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TPAs send all the documents which are
necessary for the consideration of claims, along with the bills, to the insurer
for the reimbursement
Insurance
Schemes
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Apollo Munich
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Reliance
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Health India
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DHFL
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HDFC ERGO
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Religare
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Raksha TPA
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Medi Assist
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RAHEJA QBE
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ESI
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CGHS
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Ayushman Bharat etc
Video
Description
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