Marketing Ethics
MARKETING ETHICS
Description also available in video format (attached
below), for better experience use your desktop.
Introduction
·
Ethics is the
art & science of determining
o
Good & Bad
o
Right & Wrong moral behavior of a single
or group of people
·
Marketing is the
science & art of
o
Exploring
o
Creating
o
& Delivering value to satisfy the needs
of a target market
·
Marketing Ethics is a
field that deals with the moral principle behind marketing
·
Ethics in
marketing applies to different areas such as in
o
Product
o
Pricing
o
Placing
o
Promotion
o
Advertising
Ethics
in Marketing
·
To create values
·
To create trust
·
To develop more positive attitudes about the
o
Firm
o
Product
o
& Services
·
To build good image in the mind of
o
Customers
o
Employees
o
Shareholders
o
& Society
Ethical
Issues in Marketing
·
Product
o
Consumer Safety
o
Reliability
o
Liability
o
Designing
·
Packaging
o
Label information
o
Packaging graphics
o
Packaging safety
o
Environmental implication
·
Price
o
Bid rigging
o
Supra competitive pricing
o
Price fixing
o
Price skimming
·
Placing
o
Expired product distribution
o
Exerting influence to cause vendors to reduce
display space for competitors product
o
Promising shipment when knowing delivery is
not possible
·
Promotion & Advertising
o
Puffery
o
Advertising to children’s
o
Promoting unhealthy products
o
Subliminal advertising
o
Deceptive advertising
Video
Description
·
Don’t forget to do
these things if you get benefitted from this article
o
Visit our Let’s
contribute page https://keedainformation.blogspot.com/p/lets-contribute.html
o
Follow our page
o
Like & comment
on our post
·
Comments