Promotion of Business In a Hospital
PROMOTION OF BUSINESS IN HOSPITALS
Description also available in video format (attached
below), for better experience use your desktop.
Introduction
·
Hospital Marketing is
a technique & tool to
o
Satisfy patients
o
Develop programs & services for the
patients
o
Identify the patient needs
·
Promotion refers
to any type of marketing communication used to inform target audiences about
the hospital
·
Promotion of Healthcare services include
o
Product (type of healthcare service to be
offered)
o
Place (location & mode of access)
o
Price (treatment cost)
o
Promotion (how & what the patients learns
about the organization & the services it offers)
Promotion
Techniques of a Hospital
·
Demonstration
o
It helps to demonstrate an image of a
hospital to the patient by
§ Cardboard printing
§ Pamphlet circulation
§ Newspaper advertisement
§ Television
§ Radio
§ Internet mode
§ Publicity
§ Notice distribution
§ Poster display
·
Public Speech & Relations
o
It is the way of interaction & developing
relation with the public through
§ Expert committee consisting of the doctor’s team
§ Team trained by the experts
o
It enhance the relationships between the
§ Doctors
§ Hospitals
§ Patients
·
Advertisement of Hospital Equipments
o
The most important thing is to explain the
public that your hospital is
§ Equipped with modern technology
§ Equipped with modern equipment's
o
It helps to ensure that they are better than
the competitors
o
It also ensures that your equipment's follow
the International Standards & Quality Consciousness
·
Media Interview
o
Primary concern for the promotion of medical
care’s
o
It involves large number of audiences
o
In media interview there is a clarification
of the doubts of the audiences
o
Hospitals that had a good result of patients management
through media interviews are
§ Medanta
§ Artemis
§ Fortis
§ Rockland
§ Apollo
·
PEST Analysis
o
Political Analysis
o
Economic Analysis
o
Socio Environment Analysis
o
Technological Environment Analysis
·
SWOT Analysis
o
Strengths
§ Low production cost
§ Large pool of installed capacities
§ Efficient technology
§ Skilled technical manpower
§ Increased liberalization of government policies
o
Opportunities
§ Aging of the world’s population
§ Growing incomes
§ Growing attention for health
§ New therapy approaches
§ New delivery systems
§ Globalization
§ Easier international trading
§ Spreading use of generic drugs
o
Weakness
§ Low technology level of capital goods
§ Lack of experience in international trade
§ Low level of strategic planning
§ Low level of biotechnology
§ Less focus on R& D
o
Threats
§ High cost of discovering new products
§ High entry cost in newer markets
§ High cost of sales & marketing
§ Competition
§ Potential new drugs
§ Switching over from process patient to product patient
Video
Description
·
Don’t forget to do
these things if you get benefitted from this article
o
Visit our Let’s
contribute page https://keedainformation.blogspot.com/p/lets-contribute.html
o
Follow our page
o
Like & comment
on our post
·
Comments