Questionnaire
QUESTIONNAIRE
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Introduction
· A questionnaire
is a means of evoke out the
o
Beliefs
o
Feelings
o
Experiences
· Or a data
collecting instrument that can be structured or unstructured.
Factors Affecting Questionnaire
· Length of
questionnaire
· Quality &
design of questionnaire
· Extent to which
a respondent believes that his/her responses are important
· Complexity of
the question asked
· Reputation of
the sponsoring agency
Types of Questionnaire
· Unrestricted type
o
Calls
for free response
o
There
is predetermined set of response
o
Gives
true, insightful and unexpected suggestions
· Restricted type
o
Gives
choices to the respondent to choose any one option as an answer
o
Facilitates
efficient tracking of opinion
o
One
of the best example are MCQs
Structure of a Questionnaire
· Opening (Awakening the interest of respondent in
the topic)
· Early Questions (Simple, friendly, easy and
theme conveying questions should be in the starting)
· Middle Questions (Ask the target questions)
· Late Questions (Questions about his/her name,
age etc)
· Closing (Build relation, keep scope for future
meet, show gratitude and leave on a positive note)
Characteristics of a Good Questionnaire
· Deals with a
significant topic
· Seeks to obtain
that information which can not be obtained by other resources
· Short,
attractive, neat and clear
· Directions are
clear and complete
· Easy to tabulate
and interpret.
Methods of Administration of Questionnaire
· Postal (low cost & not in labor intensive)
· Phone (high speed & high respondent rate)
· Electronic (low cost & high speed)
· Personally Administered (detailed questions
& high response rate)
Issues or Limitations of a Questionnaire
· Not suitable for
all
· Mailed questions
can be filled by someone
· Provide
superficial information
· High chances of misinterpretations
· Peoples can lie
Video description
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