Corporate Hospitals in developing countries

By Abdulla Israr & Simran Rani

CORPORATE HOSPITALS IN DEVELOPING COUNTRIES

Description also available in video format (attached below), for better experience use your desktop.

Introduction

The term corporate refers to the private for profit, which means that the corporate hospital offers various types of healthcare services in exchange of profit. Such types of  hospitals mushroomed all around the world and are expanding rapidly in numbers especially in metropolitan cities like Delhi, Kolkata, Bangalore and Hyderabad. Because of the profit orientation of corporate hospitals, their rapid growth has become controversial in our country where government hospitals are in such a bad shape.

 The corporate hospitals have entirely changed the healthcare services delivery system in developing countries in terms of

·        Revenue generation

·        Competition

·        Quality

·        Branding

·        Demand & Supply

·        Medical tourism

Tools of Corporate Hospital

  • ·        Intensive Marketing
  • ·        Brand Promotion
  • ·        Expansion
  • ·        NRI Doctors
  • ·        Accepting Health Insurances
  • ·        Latest Technology
  • ·        Skilled Manpower

Strategies used by Corporate Hospitals

  • ·        Franchise model
  • ·        Package system
  • ·        Attracting Health insurances
  • ·        Fishing trips
  • ·        Senior consultants on full time basis

Corporate Key Players in India

  • ·        Apollo
  • ·        Max Healthcare
  • ·        Fortis
  • ·       Synergie etc.

Video description

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