Information Keeda

PROMOTION OF BUSINESS IN HOSPITALS Description also available in video format (attached below), for better experience use your desktop. Introduction ·        Hospital Marketing is a technique & tool to o    Satisfy patients o    Develop programs & services for the patients o    Identify the patient needs ·        Promotion refers to any type of marketing communication used to inform target audiences about the hospital ·        Promotion of Healthcare services include o    Product (type of healthcare service to be offered) o    Place (location & mode of access) o    Price (treatment cost) o    Promotion (how & what the patients learns about the organization & the services it offers)   Promotion Techniques of a Hospital ·        Demonstration o    It helps to demonstrate an image of a hospital to the patient by §   Cardboard printing §   Pamphlet circulation §   Newspaper advertisement §   Television §   Radio §   Internet mod

MARKETING EVALUATION & CONTROL Description also available in video format (attached below), for better experience use your desktop. Introduction ·        Marketing E&C have the performance standards against which the company measures its o    Marketing Plan o    Company Performance ·        It also gives information on what action should be taken if the objectives & marketing goals are not met ·        It involves the analysis of marketing plan by o    Planning §   Develop strategic plans §   Develop marketing plans o    Implementation §   Carry out the plans o    Control §   Measure results §   Evaluate results §   Take corrective action   Steps in the Control Process ·      Goal setting ·      Performance measurement ·      Performance diagnosis ·      Corrective action   Methods of Marketing Control ·        Annual Plan Control o    Analysis of sales o    Analysis of market share o    Analysis of market expenses to sa