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MARKETING STRATEGY Description also available in video format (attached below), for better experience use your desktop. Introduction ·        A process of using the marketing mix to attract & satisfy the consumers for the profit of an organization ·        It is also a set of o    Objectives o    Policies o    & rules that guide over a time for marketing effort of the firm ·        A procedure used by the seller to achieve a marketing goal   Steps & Process of Marketing Strategy ·        Steps o    Understand the customer o    Analyze the market o    Analyze the competitor o    Research o    Distribution o    Define the marketing mix o    Financial mix o    Review & Implementation ·    ...

PRICING Description also available in video format (attached below), for better experience use your desktop. Introduction ·        Pricing is the process of determining the value that a company will receive in exchange for its product or service. ·        It plays a crucial role in a firm's marketing strategy as it directly affects demand, profitability, and competitiveness. Pricing Objectives Profit Maximization: Setting prices to achieve the highest possible profits. Sales Volume Maximization: Focus on increasing sales, sometimes at the cost of lower profits. Market Share Leadership: Competitive pricing to capture a larger portion of the market. Survival: Used in times of economic downturn or heavy competition to keep the business running. Status Quo Pricing: Maintaining existing prices or matching competitors to avoid price wars. Product Quality Leadersh...

MARKETING RESEARCH & INFORMATION Description also available in video format (attached below), for better experience use your desktop. Introduction ·        Market Research is the systematic o    Gathering o    Recording o    & Analyzing  of data about the problems relating to the marketing of goods & services ·        It gives you the data you need to select, identify & reach your target market at a price that is affordable by customers   Need & Purpose of Marketing Research ·        Need o    To undertake marketing effectively o    Technology changes o    Changes in customer taste o    Market demand o    Varieties of products of competitors o    Economic conditions change o    Distribution channels ·       ...