Information Keeda

MARKETING ORGANIZATIONS Introduction ·        Marketing organizations are structured systems within a company or institution that plan, implement, and oversee all marketing activities. ·        Their main goal is to promote products or services, satisfy customer needs, and achieve business objectives. ·        In hospitals or healthcare, marketing organizations also focus on building trust, creating awareness about services, and enhancing patient satisfaction. Marketing Performance and Centralization Marketing Performance: Marketing performance refers to how well a company's marketing activities achieve desired outcomes such as: Sales growth Market share Customer satisfaction Return on marketing investment (ROM) Ways to Improve Marketing Performance Use of marketing analytics Implementing Customer Relationship Management (CRM) systems Co...

  TOTAL QUALITY MANAGEMENT   Introduction ·        Total Quality (TQ), often referred to as Total Quality Management (TQM) ·        It is a comprehensive and structured approach to organizational management that seeks to improve the quality of products and services through ongoing refinements in response to continuous feedback. Principles of Total Quality Customer Focus : Quality is determined by customer satisfaction. Total Employee Involvement : Everyone in the organization is involved in improving processes, products, and services. Process-Centered : A focus on improving processes is central to TQM. Integrated System : Quality management is part of the strategic and operational planning of the organization. Continuous Improvement (Kaizen) : Quality improvement is an ongoing process. Fact-Based Decision Making : Decisions are made using accurate ...

ASSESSING QUALITY HEALTHCARE Introduction ·        Quality in health care refers to the extent to which health services provided to individuals and populations improve desired health outcomes. ·        Assessing attributes includes o    Safety o    Effectiveness o    Patient-centeredness o    Timeliness o    Efficiency o    Equity o    Accessibility Attributes of a Good Patient–Practitioner Relationship Trust : The patient must feel confident in the practitioner’s competence and integrity. Respect and Empathy : Practitioners should show understanding and concern for patients’ conditions and emotions. Effective Communication : Clear explanation of diagnosis, treatment options, and follow-up instructions. Shared Decision-Making : Engaging patients in decisions about their care. Confidenti...

DEVELOPING MARKETING STRATEGY Introduction ·        A marketing strategy is a comprehensive plan formulated to achieve an organization's marketing objectives. ·        It involves understanding customer needs, creating value, and communicating it effectively. ·        A well-developed strategy enhances competitive advantage and market positioning. Differentiating the Market Offering ·        Differentiation is the process of distinguishing a product or service from competitors on attributes that are meaningful to customers. ·        It helps a company to create unique value in the minds of target customers. Bases of Differentiation Product Differentiation Features, design, performance, reliability, or style Example: Apple iPhones (design and innovation) Service Differentiation D...