Information Keeda

MARKETING FUNCTIONS Introduction ·        Marketing functions refer to the core activities involved in the flow of goods and services from producers to consumers. ·        These functions ensure that the right product reaches the right consumer at the right time and price. Selling Definition: The process of convincing customers to purchase a product or service. Activities Involved: Persuasion Negotiation Customer relationship management Importance: Generates revenue; creates consumer demand; builds customer loyalty. Buying Definition: The process of acquiring goods and services for resale or production. Types: Consumer Buying: For personal use Industrial Buying: For business purposes Key Factors: Quality, quantity, price, timing, and source. Transportation Definition: The physical movement of goods from the plac...

DATA Vs INFORMATION   Introduction Data Data refers to raw facts and figures without any context or meaning. It is unprocessed and unorganized. Examples: Numbers, symbols, names, dates. Example "120", "John", "85%", "2025-07-19" – All are data points unless context is added. Information Information is processed, organized, or structured data that has meaning and is useful for decision-making. It adds context and relevance to data. Example "John scored 85% in the final exam held on 19th July 2025." – This is information because it conveys meaningful insight. Difference Between Data and Information Basis Data Information Meaning Raw, unprocessed facts Processed data with meaning Form Numbers, symbols, texts Reports, summaries, charts, insights Context H...

MARKETING MANAGEMENT Introduction ·        Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. ·        According to Philip Kotler : “Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” Nature of Marketing Customer-Oriented : Marketing starts and ends with the customer—understanding and satisfying customer needs. Goal-Oriented : The ultimate aim is to achieve organizational goals like profit, growth, or social welfare. Dynamic : Marketing practices evolve based on technology, consumer behavior, and market trends. Integrative Function : It integrates various organizational activities like production, sales, distribution, and promotion. Value Creation & Exchang...

SAFETY IN HOSPITALS Introduction ·        Safety in hospitals refers to the measures, systems, and procedures designed to protect patients, healthcare workers, visitors, and hospital infrastructure from accidents, injuries, infections, and other hazards. ·        It includes: ·         Patient safety ·         Staff occupational safety ·         Fire and electrical safety ·         Radiation safety ·         Infection control and waste management ·         Environmental and infrastructure safety Importance of Safety in Hospitals Patient Well-being: Prevents hospital-acquired infections (HAIs) Avoids medication errors and surgical complications Ensures safe diagno...